Augmented reality is a technology that has been around for some time, but it’s only recently that we’re starting to see how it can be used in the real world. The following article will discuss why augmented reality is expanding at such a rapid pace and what this means for those who are looking to invest in AR as well as those who want to use it.
Easily accessible
As more devices come equipped with AR features, people have access to them everywhere they go which allows developers of apps or other technologies related to augmented reality an ability to expand their reach incredibly quickly. For example, Pokemon Go was one of the first major applications utilizing VR/AR tech on mobile devices and because these were rather inexpensive phones when to other high end models from companies such as Apple, the game was able to reach a wide range of people.
It has potential
Because AR has been around for some time now and we’ve already seen how it can be used in different industries such as gaming, entertainment or retail; investors have a pretty good idea about its potential which is another reason why augmented reality is expanding so quickly. With this being said however, even though an investor may know what augmented reality could bring them down the line they still need to determine if there’s going to be enough demand for these products/services before writing checks because no one wants to back a failure at the end of the day.
People are getting comfortable with it
Another way that augmented reality is expanding rapidly is through apps available on mobile devices although more recently we’re starting to see more of these apps being used on TVs and smartwatches. This is largely due to the fact that people are starting to get comfortable with AR coming from their phones or other mobile devices, but because they didn’t want this tech in front of them all the time they’ve started looking for ways to use it while doing other things around the house.
Easy to adapt
The final reason augmented reality is expanding at a rapid pace has nothing specifically to do with technology however instead it’s related to how quickly businesses have been adapting this new type of content creation into their marketing strategies. By creating videos which allow viewers not only see an advertisement if they choose, but also interact with said ad without leaving VR/AR you can increase your revenue exponentially as well as engage with your target audience.
With all this being said, it’s clear why augmented reality is expanding so rapidly and the next few years are going to be incredibly important for companies looking at ways they can integrate VR/AR into their business model in order to stay relevant moving forward.
